So I’m doing my annual shopping for shoes. Yes, once a year. One pair. I grew up wearing my brothers hand-me-downs so new shoes to me consisted of getting his old ones and a roll of duct tape. Anyway, as I shop for shoes on Zappos I find myself watching those great videos they make on every shoe. Yes, the make a 1 minute video on every single shoe they sell. And those guys sell it. Then I start to ask myself, why am I spending 30 minutes on a shoe website? Because it’s great. I love Zappos.com. These guys have their act together when it comes to online retail. Everything about this company screams customer service. They have a 1 year return policy, virtually any shoe you could imagine, and lots and lots of sales. You get a real sense that the employees don’t take themselves to seriously and that’s a good thing. Tony Hsieh, the CEO, is a very interesting story as well. Every business in America has something to learn from this guy.

Zappos is a wonderful place to buy shoes online. Period.

My new shoes...

Update: I told you so. I checked my email today (after I wrote the above) and this is what they sent...

Please note that this is being done at no additional cost to you. It's our way of saying thanks for being our customer.”

“Although you originally ordered Standard Shipping, we're upgrading the shipping time frame for your order. It will ship out today, so you'll get it even faster than we originally promised! It's kind of like we waved our magic wand!